Content Marketing Writer (m/w/d, German)

Hypofriend is a next generation digital mortgage broker using proprietary technology to find customers the best mortgage possible.

We are changing the way people think about their mortgage and their house. We have made it our mission, to make getting a mortgage in Germany much easier, and more transparent. But most fundamentally our mission is to help customers make mortgage what it ought to be: part of a sound financial and happy future for our customers.

At the core we have built our unique Hypofriend Engine (True Cost Algorithm), to help us do just that -- remove the bias to find customers the right mortgage product at the best rate from hundreds of lenders given their unique characteristics.  

In other words: Hypofriend’s mission is to help customers make smarter mortgage decisions on their journey to becoming a homeowner. We want our customers to be able to decide with confidence and for them we will demystify mortgages and make the process feel and look simple.  

Job Description 

We are seeking an experienced and creative Content Writer with copywriting skills to help drive Hypofriend's business narrative in Germany. As a Content Writer, you know exactly how to talk to your target audience with the right tone of voice, and you make content resonate with headlines that drive traffic to our site. Your responsibilities will include content writing, content campaign creation (inbound), localising customer communications, copywriting for product, monitoring content performance and creating reports. We expect you to develop engaging content to support our editorial plans in written, visual, audio or video formats which catch the attention of our German customers. This role is ideal for an excellent communicator who speaks and writes fluent German and has a proven track record writing in the German real estate industry and working across teams to manage various projects on tight deadlines, all with a positive maker attitude.

Your role

  • Create regular content for inbound to be marketed in social media and other channels

  • Participate in creating inbound marketing strategies

  • Develop copy for SEO and SEM strategies

  • Write and localise copy for our website, including blog posts and landing pages

  • Develop in-depth content, such as ebooks, whitepapers, case studies and brochures

  • Ensure we present a consistent written brand across all mediums

  • Act as the editor for other teams to polish any written material

  • Constantly looking for ways to improve our messaging and brand presentation

What you should bring:

  • An unrelenting focus on the customer. You should find pleasure in a happy customer that has gained many new insights and feels empowered to make important decisions on their financial future. 

  • 1-2 years proven track record of relevant experience

  • A highly-skilled communicator (in German and English; both written and spoken)

  • Can write extremely well, quickly, and often without spelling or grammar errors

  • High level of commitment, initiative and creativity

  • Hands on mentality – you don’t freeze in front of challenges

  • Have experience with or strong interest in Hubspot, WordPress, image editing skills

  • Enthusiastic and eager to take on new challenges

What can Hypofriend offer you?

  • A young, motivated and interdisciplinary team with years of experience building successful digital products.

  • Competitive salary & benefits

  • Stock options in a growing company.

  • As a young and rapidly growing company you have excellent career perspective.

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