Content Marketing Writer (German)

Hypofriend is a next generation digital mortgage broker using proprietary technology to find customers the best mortgage possible.

Unlike other brokers, we use insights from finance to guide customers. You will gain these insights and be part of a potential transformation in the industry. We provide tools for customers that help them decide on the entire process from deciding on buying to the best mortgage for their situation.

Our proprietary algorithm helps identify the most optimal fixed interest period, repayment pattern and optimal down payment given a user's profile and preferences. Based on the optimal combination -- our tools then help our advisors find the lender who offers this product at the lowest price.

Job Description 

We are seeking an experienced and creative Content Writer with copywriting skills to help drive Hypofriend's business narrative in Germany. As a Content Writer, you know exactly how to talk to your target audience with the right tone of voice, and you make content resonate with headlines that drive traffic to our site. Your responsibilities will include content writing, content campaign creation (inbound), localising customer communications, copywriting for product, monitoring content performance and creating reports. We expect you to develop engaging content to support our editorial plans in written, visual, audio or video formats which catch the attention of our German customers. This role is ideal for an excellent communicator who speaks and writes fluent German and has a proven track record writing in the German real estate industry and working across teams to manage various projects on tight deadlines, all with a positive maker attitude.

Your role

  • Create regular content for inbound to be marketed in social media and other channels
  • Participate in creating inbound marketing strategies
  • Develop copy for SEO and SEM strategies
  • Write and localise copy for our website, including blog posts and landing pages
  • Develop in-depth content, such as ebooks, whitepapers, case studies and brochures
  • Ensure we present a consistent written brand across all mediums
  • Act as the editor for other teams to polish any written material
  • Constantly looking for ways to improve our messaging and brand presentation

What you should bring:

  • An unrelenting focus on the customer. You should find pleasure in a happy customer that has gained many new insights and feels empowered to make important decisions on their financial future. 
  • 1-2 years proven track record of relevant experience
  • A highly-skilled communicator (in German and English; both written and spoken)
  • Can write extremely well, quickly, and often without spelling or grammar errors
  • High level of commitment, initiative and creativity
  • Hands on mentality – you don’t freeze in front of challenges
  • Have experience with or strong interest in Hubspot, WordPress, image editing skills
  • Enthusiastic and eager to take on new challenges

What can Hypofriend offer you?

  • A young, motivated and interdisciplinary team with years of experience building successful digital products.
  • Competitive salary & benefits
  • Stock options in a growing company.
  • As a young and rapidly growing company you have excellent career perspective.